This article explores the peat production impacts on Jukajoki river in Finland by implementing discourse analysis. Four discourses are explored: state truth statements; company statements that are in close proximity of state power; discourses provided by the local community Selkie, who provided counter-narratives to the official views; and finally media and related discourses. In conclusion, the discourses by the state and closely related actors (A-B) comprised implementation of their power and justifying it at the expense of those who are excluded from such power, in this case the village. The village narrative (C) contains elements that strongly contradict the statements provided by those with power. The results indicate local communities should be taken more seriously. The systematic denial of local peoples' rights should be reviewed, and local participation in environmental permit assessments implemented.