Public preference concerning the environment and the economy typically has been characterized as either pro-environmental protection or pro-economic development. Researchers and policymakers increasingly suggest that environmental protection and economic growth are not mutually exclusive. However, use of dichotomous-choice policy preference questions persists. This note empirically examines an alternative response format for the typical dichotomous-choice environmental/economic policy preference question and explores respondents' stated policy preferences in light of their support for recycling. We find that most respondents do not view environmental protection and economic development policy goals to be mutually exclusive. Most respondents view economic growth and environmental protection as compatible suggesting a more heterogeneous view of the environment-economic relationship than oft reported. Hence excluding a middle response choice to the standard environment/economic policy preference question may add measurement error, increase item nonresponse, and fail to account for the views of respondents who view these goals as complementary.
Keywords: decision-making in science; environmental communications; environmental policy; participation in science policy; public opinion; public participation; survey methods.