Analyzing survey data on the issue of GM foods in South Korea, this study examines two competing routes - deliberate reasoning versus information shortcuts - to forming opinions on controversial science. Findings indicated that both deliberate reasoning and information shortcuts were in play; but the process was moderated by a person's education level. The well educated were more likely than the less educated to engage in deliberate reasoning when shaping their support for GM foods. Implications of the findings are discussed in detail.
Keywords: genetically modified foods; public opinion; science communication.