The study of intrapsychic conflict has long been central to many key theories about the control of behavior. More recently, by focusing on the nature of conflicting processes in the brain, investigators have revealed great insights about controlled versus automatic processes and the nature of self-control. Despite these advances, many theories of cognitive control or self-control remain agnostic about the function of subjective awareness (i.e., basic consciousness). Why people consciously experience some conflicts in the nervous system but not others remains a mystery. One hypothesis is that people become conscious only of conflicts involving competition for the control of skeletal muscle. To test one aspect of this larger hypothesis, in the present study, 14 participants were trained to introspect the feeling of conflict (the urge to make an error during a Stroop color-word interference task) and then were asked to introspect in the same way while sustaining simple compatible and incompatible intentions during fMRI scanning (to move a finger left or right). As predicted, merely sustaining incompatible skeletomotor intentions prior to their execution produced stronger systematic changes in subjective experience than sustaining compatible intentions, as indicated by self-report ratings obtained in the scanner. Similar ratings held for a modified Stroop-like task when contrasting incompatible versus compatible trials also during fMRI scanning. We use subjective ratings as the basis of parametric analyses of fMRI data, focusing a priori on the brain regions involved in action-related urges (e.g., parietal cortex) and cognitive control (e.g., dorsal anterior cingulate cortex, lateral PFC). The results showed that subjective conflict from sustaining incompatible intentions was consistently related to activity in the left post-central gyrus.