We show that universal quantum computation can be achieved in the standard pure-state circuit model while the entanglement entropy of every bipartition is small in each step of the computation. The entanglement entropy required for large-scale quantum computation even tends to zero. Moreover we show that the same conclusion applies to many entanglement measures commonly used in the literature. This includes e.g., the geometric measure, localizable entanglement, multipartite concurrence, squashed entanglement, witness-based measures, and more generally any entanglement measure which is continuous in a certain natural sense. These results demonstrate that many entanglement measures are unsuitable tools to assess the power of quantum computers.