Despite a five decade old Family Welfare programme, India still continues to contribute almost a quarter of the global estimates of maternal morbidity and mortality. Quality aspects in maternal health care have long been ignored in the Indian public health system. It is only with the launch of the National Rural Health Mission (NRHM) that quality of care has been accorded due recognition at the policy and planning levels of the national health programmes. Using review of available data sources and published literature, this paper aims to examine the scenario of quality of care in maternal health over the last decade and the impact of NRHM initiatives on the same. While NRHM has made efforts to address lacunae associated with quality of maternal care in the public health system, there is much scope for improvement.