We used the Stern-Volmer method to analyze the mercury fluorescence quenching effect in the green alga Dunaliella tertiolecta. To this end, we introduced a new modification of the Stern-Volmer equation on the basis of the Lineweaver-Burk analysis used to characterize allosteric enzyme activity. This modification was useful to determine the Stern-Volmer constant, the parameter indicating the fraction of PSII fluorescence susceptible to the mercury quenching effect (Fs), and to estimate the apparent number of mercury binding sites (Napp = 3.72) on PSII which affect the variable fluorescence. This value of Napp indicates the possibility of four mercury binding sites in the PSII complex. We suggested that this may be related to the mercury inhibition of the oxygen-evolving complex containing four Mn active sites.