Atmospheric plasma (AP) treatment was carried out on TiO2 nanorods (NRs) that were hydrothermally grown on F-doped SnO2 (FTO)/glass. The effects of AP treatment on the surface of the TiO2 NRs were investigated, where the treatment involved the use of the reactive gases H2, N2, and O2. The surface energy of AP-treated TiO2 NRs was about 1.5 times higher than that of untreated TiO2 NRs (364.3 mJ/m2). After AP treatment, the increase of the peak area ratios of the Ti2O3 and TiO2 peaks in the XPS spectra resulted in a decrease in the number of oxygen vacancies in the TiO2 NRs. The efficiency of a dye-sensitized solar cell (DSSC) based on the N2-plasma-treated TiO2 NRs, which was approximately 1.11%, was about 79% higher than that of a DSSC based on the untreated TiO2 NRs.