Magnetic ferrites such as Fe(3)O(4) and Fe(2)O(3) are extensively used in a range of applications because they are inexpensive and chemically stable. Here we show that rhodium-substituted ε-Fe(2)O(3), ε-Rh(x)Fe(2-x)O(3) nanomagnets prepared by a nanoscale chemical synthesis using mesoporous silica as a template, exhibit a huge coercive field (H(c)) of 27 kOe at room temperature. Furthermore, a crystallographically oriented sample recorded an H(c) value of 31 kOe, which is the largest value among metal-oxide-based magnets and is comparable to those of rare-earth magnets. In addition, ε-Rh(x)Fe(2-x)O(3) shows high frequency millimetre wave absorption up to 209 GHz. ε-Rh(0.14)Fe(1.86)O(3) exhibits a rotation of the polarization plane of the propagated millimetre wave at 220 GHz, which is one of the promising carrier frequencies (the window of air) for millimetre wave wireless communications.