The volume of waste electrical and electronic equipment (WEEE) is growing rapidly worldwide, making its management difficult; therefore, this should be improved as a matter of urgency. WEEE includes both essential household appliances [including televisions, refrigerators, and washing machines; but not air conditioners, where the consumption mode is more like information, communication and technology (ICT)] ICT equipment (also called high-tech household appliances). In the present study, Baoding, a medium-sized, prefecture-level city in north central China with a population of 11 million, including 1.1 million urban residents, was selected as a representative city for an investigation of recycling behaviors. A valid sample size of 346 households in Baoding was investigated, and categorized into various income and educational levels. The results showed that the major reason for discarding WEEE was malfunction of the appliance, accounting for 52% of disposals. Surveyed households with either high income or good education were more likely to consume high-tech household appliances, attracted by advanced technology, versatile functions or flexibility of use. Personal computer ownership rates were highest in households with a high income and good education-1.2 and 0.9 per home respectively. WEEE was most often sold to peddlers or hawkers from where the WEEE flowed into the second-hand market to be refurbished or repaired, and then re-sold. However, 56.3% of residents in the college community were in support of charging consumers for disposal and 61.7% were in support of including a disposal surcharge in the purchase price of new products-a percentage approximately three times that for high-income residents. Thus, high educational level appears to be currently the most important factor in raising the potential of a household's willingness to pay for WEEE treatment cost. The findings of this study can be used to develop sound recycling systems for WEEE in mainland China.