We present the formulation and the implementation of a spin-free state-specific multi-reference coupled cluster (SSMRCC) theory, realized via the unitary group adapted (UGA) approach, using a multi-exponential type of cluster expansion of the wave-operator Ω. The cluster operators are defined in terms of spin-free unitary generators, and normal ordered exponential parametrization is utilized for cluster expansion instead of pure exponentials. Our Ansatz for Ω is a natural spin-free extension of the spinorbital based Jeziorski-Monkhorst (JM) Ansatz. The normal ordered cluster Ansatz for Ω results in a terminating series of the direct term of the MRCC equations, and it uses ordinary Wick algebra to generate the working equations in a straightforward manner. We call our formulation as UGA-SSMRCC theory. Just as in the case of the spinorbital based SSMRCC theory, there are redundancies in the cluster operators, which are exploited to ensure size-extensivity and avoidance of intruders via suitable sufficiency conditions. Although there already exists in the literature a spin-free JM-like Ansatz, introduced by Datta and Mukherjee, its structure is considerably more complex than ours. The UGA-SSMRCC offers an easier access to spin-free MRCC formulation as compared to the Datta-Mukherjee Ansatz, which at the same time provides with quite accurate description of electron correlation. We will demonstrate the efficacy of the UGA-SSMRCC formulation with a set of numerical results. For non-singlet cases, there is pronounced M(s) dependence of the energy for the spinorbital based SSMRCC results. Although M(s) = 1 results are closer to full configuration interaction (FCI), the extent of spin-contamination is more. In most of the cases, our UGA-SSMRCC results are closer to FCI than the spinorbital M(s) = 0 results.