Social marketing: why injury prevention needs to adopt this behaviour change approach

Br J Sports Med. 2013 Jul;47(11):665-7. doi: 10.1136/bjsports-2011-090567. Epub 2012 May 25.

Authors

Joshua D Newton, Michael T Ewing, Caroline F Finch

PMID: 22554838
DOI: 10.1136/bjsports-2011-090567

No abstract available

Publication types

Editorial
Research Support, Non-U.S. Gov't

MeSH terms

Athletic Injuries / prevention & control*
Consumer Behavior
Health Promotion / methods*
Humans
Motivation
Social Marketing*