Human growth is both a target seeking process regulated by genes and environment, and a highly dynamic process that even under similar social and economic circumstances varies considerably both in amplitude (being short or tall) and tempo (maturing fast or slow). This has led to vivid discussions about which growth chart is the right chart to use. In contrast to wide-spread opinions emphasizing the similarity in early childhood growth among diverse ethnic groups, it has become apparent that a single "global" reference fails to adequately mirror the diversity in human growth. In view of the raising evidence that growth is also influenced by the peer group, we refer to novel, cost-effective procedures that facilitate producing growth references "on demand", for limited regional purposes, for ethnically, socio-economically or politically defined minorities, but also for matching geographically different groups of children and adolescents for international growth and registry studies.