Important for telecommunications, luminescence of trivalent erbium (Er) at 1.5 μm generally arises from a Stokes-shifted downconversion mechanism. We show that this luminescence following direct excitation of the 4I11/2 state is generated by upconversion-mediated looping process in Er3+/Sc3+-codoped LiNbO3 single crystal. Emissions at 1.0 and 1.5 μm from the 4I11/2 and 4I13/2 states display linear and quadratic dependences on the excitation density in two separated ranges with a threshold of 20 W/cm2. This observation correlates with two- and four-photon processes in green and red upconversion emissions. The mechanism described has implications in the improvement of the output of 1.5 μm luminescence.