This article reports the striking interplay between the molecular structure and the photodissociation dynamics of catechol (a key dihydroxybenzene), identified using a combination of electronic spectroscopy, hydrogen (Rydberg) atom photofragment translational spectroscopy, density functional theory and second order approximate coupled cluster methods. We describe how the non-planar (C(1) symmetry) ← planar (C(s) symmetry) geometry change during S(1) (1(1)ππ*) ←S(0) excitation in catechol, as well as the presence of internal hydrogen bonding, can perturb the photodissociation dynamics relative to that of phenol (a monohydroxybenzene), particularly with respect to O-H bond fission via the lowest dissociative (1)πσ* state. For λ(phot) > 270 nm, O-H bond fission (of the non hydrogen bonded hydroxyl moiety) is deduced to proceed via H atom tunnelling from the photo-prepared 1(1)ππ* state into the lowest (1)πσ* state of the molecule. The vibrational energy distribution in the resulting catechoxyl product changes notably as λ(phot) is tuned on resonance with either the v' = 0, m(2)' = 1(+) or m(2)' = 2(+) torsional levels of the photo-prepared 1(1)ππ* state: the product state distribution is highly sensitive to the degree of OH torsional excitation (m(2)) prepared during photo-excitation. It is deduced that such torsional excitation can be redistributed very efficiently into ring puckering (and likely also in-plane ring stretch) vibrations as the molecule tunnels to its repulsive 1(1)πσ* state and dissociates. These observations can be rationalised by consideration of the photo-prepared nuclear wavefunctions. Analysis of the product vibrational energy distribution also reveals that the O-H bond strength of the non hydrogen bonded O-H moiety in catechol, D(0)(H-catechoxyl) ≤ 27 480 ± 50 cm(-1), ∼2500 cm(-1) lower than that of the sole O-H bond in bare phenol. As a consequence, the vertical excitation energy of the 1(1)πσ* state in catechol is reduced relative to that in phenol, yielding a particularly broad distribution of product vibrations for λ(phot) < 270 nm. This study highlights the interplay between molecular geometry and redistribution of vibrational energy during ultraviolet photolysis of phenols.