Sensitivity of the consumers to androstenone, evaluated as the degree of smell (strong/weak) perceived by smelling the pure compound, is important in determining their acceptability of pork with different levels of androstenone and skatole. However, 8% (3.3% women and 16.2% men) of highly sensitive consumers like this odour, and 12.7% (9.1% women and 15.9% men) of mildly sensitive/insensitive consumers dislike it. The effect of the appreciation (like/dislike) of the smell in the acceptability of pork samples has not been reported previously. The aim of this paper is to ascertain if this liking for androstenone odour affects pork acceptability as well as the gender, age, and culinary habits of the consumers. Consumers evaluated the flavour and odour of five cooked and reheated samples, and recorded their acceptability on a 7-step scale. Results showed that acceptability of pork increases when the frequency of cooking and eating fresh pork are higher. The acceptability also differed depending on the sensitivity of the consumer within each age group. Appreciability of androstenone odour discriminates more than sensitivity in consumers' acceptance of pork.