Eu(2+) singly and Eu(2+), Mn(2+) co-doped Sr(2)Mg(3)P(4)O(15) exhibit not only the well known blue emission band of Eu(2+) peaking at 448 nm but also a new band at 399 nm in violet. They are attributed to Eu(2+) on different Sr(2+) sites. The Eu(2+) for the violet band can transfer energy to the red emitting Mn(2+) more efficiently than Eu(2+) for the blue band. The new Eu(2+) band could enable Sr(2)Mg(3)P(4)O(15):Mn(2+), Eu(2+) to be a promising phosphor for enriching the red component of white LEDs.