The study conducted in the Morinje Bay (Central Dalmatia, Croatia) included the investigation of the sedimentological, physico-chemical and geochemical properties of the Morinje Bay sediments in order to assess the suitability of the material for wellness-related purposes including medicinal use. The sedimentological characteristics of the Morinje mud are in accordance with the geological origin of the material; the sediment is fine grained, composed mostly of carbonates, quartz and clay minerals. The composition of the sediment determines the physico-chemical properties of the mud. The high content of carbonate minerals diminishes adsorbing the characteristics of the mud to some extent; however, they are still comparable to some commercial mud already successfully used for medicinal purposes. Geochemical analyses have shown that trace metals concentrations in the Morinje Bay samples were mostly in the range with similar material from unpolluted Adriatic environments. Only the concentrations of Cu, Pb, Zn and As were slightly higher than in the reference material, but still within acceptable limits.