The Landau-de Gennes free energy plays a central role in the macroscopic theory of anisotropic fluids. Here, the ideal, entropic contribution to this free energy-that is always present in these systems, irrespectively of the detailed form of interactions or applied fields-is derived within the quasiequilibrium ensemble and successfully tested. An explicit and compact form of the macroscopic, ideal entropy is derived. This entropy is nonpolynomial in the order parameter, diverging logarithmically near the fully oriented state and therefore restricting the order parameter to physical admissible values. As an application, it is shown that the isotropic-nematic transition within the Maier-Saupe model is described in a simple and very accurate manner.