Cognitive pretesting (CP) is an interview methodology for pretesting the validity of items during the development of self-report instruments. The present research evaluates a systematic approach to the analysis of CP data. Materials and procedures were developed to rate self-report item performance with CP interview text data. Five raters were trained in the application of that system. Estimates of inter-rater reliability found acceptable to substantial levels of inter-rater agreement. Results from the present study suggest that excellent inter-rater reliability can be achieved in the evaluation of CP data. Guidelines for systematically rating the qualitative data collected using CP methods are provided. Future research should focus on empirical demonstrations of how such rating procedures can lead to improvements in self-report instruments.