In this introductory article to a special issue on the sociocognitive perspective of hypnosis, the authors contrast two influential hypnosis theories-the sociocognitive and dissociation perspectives-and argue that recent developments in sociocognitive theory (i.e., response set theory) and in the broader field of cognitive psychology pertaining to nonconscious information processing and goal-directed action make possible a rapprochement between theoretical accounts that have vied for attention and empirical support.