Objective: Problem drinking is an increasing concern to many governments worldwide including those of England and New Zealand. Screening and brief intervention (SBI) is effective at reducing alcohol consumption and preventing escalation of hazardous drinking patterns into harmful drinking or dependence. Community pharmacy has been suggested as a potential site from which to provide readily accessible SBI services. This paper explores the views of 40 pharmacists on the prospect of providing SBI for alcohol health promotion purposes, focusing particularly upon potential barriers and incentives to provision of these services. The aim was to explore the views of community pharmacists toward the development of SBI for risky drinkers through semi-structured interviews.
Methods: Qualitative, tape-recorded interviews conducted with 22 English pharmacists and 18 New Zealand pharmacists. Data collection continued until theme saturation occurred. Transcribed interviews were thematically analysed.
Key findings: Pharmacists considered there was a place for alcohol health promotion in community pharmacy. However, not all participants were positive about this potential new role and some expressed apprehension about implementing SBI services due to concerns about offending or alienating customers. Other barriers included lack of experience and confidence, problems faced with other health promotion initiatives, time, privacy and remuneration. Other pharmacists were more positive, seeing potential in terms of remaining competitive. Facilitators included a public health campaign to raise awareness of problem drinking, having appropriate screening tools available and training for pharmacists.
Conclusion: There appears to be potential for alcohol SBI services in community pharmacy, and interventions designed to reduce barriers and enhance incentivisation need to be implemented and evaluated.
© 2011 The Authors. IJPP © 2011 Royal Pharmaceutical Society.