Fluent, fast, and frugal? A formal model evaluation of the interplay between memory, fluency, and comparative judgments

J Exp Psychol Learn Mem Cogn. 2011 Jul;37(4):827-39. doi: 10.1037/a0022638.

Abstract

A new process model of the interplay between memory and judgment processes was recently suggested, assuming that retrieval fluency-that is, the speed with which objects are recognized-will determine inferences concerning such objects in a single-cue fashion. This aspect of the fluency heuristic, an extension of the recognition heuristic, has remained largely untested due to methodological difficulties. To overcome the latter, we propose a measurement model from the class of multinomial processing tree models that can estimate true single-cue reliance on recognition and retrieval fluency. We applied this model to aggregate and individual data from a probabilistic inference experiment and considered both goodness of fit and model complexity to evaluate different hypotheses. The results were relatively clear-cut, revealing that the fluency heuristic is an unlikely candidate for describing comparative judgments concerning recognized objects. These findings are discussed in light of a broader theoretical view on the interplay of memory and judgment processes.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Adult
  • Bayes Theorem
  • Cues
  • Decision Making
  • Female
  • Humans
  • Judgment / physiology*
  • Male
  • Memory / physiology*
  • Middle Aged
  • Models, Psychological*
  • Reaction Time
  • Recognition, Psychology / physiology*
  • Young Adult