Cinnaretamine, a new amide, has been isolated from Cinnamomum reticulatum Hay (Lauraceae), together with six known compounds, N-trans-feruloylmethoxytyramine, N-cis-feruloylmethoxytyramine, (+)-syringaresinol, p-hydroxybenzoic acid, syringic acid and vanillic acid. The structure of cinnaretamine was determined on the basis of spectroscopic analysis.