Reactions of heteroaromatic compounds with 3-methyl substituted 2-quinonyl boronic acids proceeded by 1,4-addition followed by spontaneous protodeboronation, leading directly to the Friedel-Crafts alkylation products instead of the commonly observed alkenylation derivatives resulting from quinones. The boronic acid acts as a temporary regiocontroller, making the system a highly reactive quinone equivalent and opening a direct access to 5,5-disubstituted cyclohexene-1,4-diones.