The emissions of particulate matter (PM) from anthropogenic sources raise public concern. A new method is described here that was developed to complete in situ rapid response measurements of PM mass emissions from fugitive dust sources by use of optical remote sensing (ORS) and an anemometer. The ORS system consists of one ground-based micropulse light detection and ranging (MPL) device that was mounted on a positioner, two open path-Fourier transform infrared (OP-FTIR) spectrometers, and two open path-laser transmissometers (OP-LT). An algorithm was formulated to compute PM light extinction profiles along each of the plume's cross sections that were determined with the MPL. Size-specific PM mass emission factors were then calculated by integrating the light extinction profiles with particle mass extinction efficiencies (determined with the OP-FTIRs/OP-LTs) and the wind's speed and direction. This method also quantifies the spatial and temporal variability of the plume's PM mass concentrations across each of the plume's cross sections. Example results from three field studies are also described to demonstrate how this new method is used to determine mass emission factors as well as characterize the dust plumes' horizontal and vertical dimensions and temporal variability of the PM's mass concentration.