Platinum/carbon (Pt/C) composite materials were prepared by the hydrazine reduction of H2PtCl6 confined to a mixed surfactant lytropic liquid crystal (LC)/C mixture with varying amounts of water. The reaction at relatively low water contents successfully yielded cross-linked Pt nanowires with wire-widths of 2-5 nm. The novel Pt nanostructure is believed to be from poorly hydrated hexagonal domains formed together with layered domains by the phase separation of the precursory LC mixture in the presence of carbon. Electrochemical measurements using cyclic volutammetry and membrane electrode assemblies revealed that the cross-linked nanowired Pt/C composite exhibits fairly high electrocatalytic activity for oxygen reduction reaction, as well as a high performance as the cathode material for polymer electrolyte fuel cells.