We have previously shown (Bloj et al., 2008; Abstracts Materials & Sensations 2008) that under particular conditions colour memory is independent of presentation media, and of the illuminants under which colours are viewed. In the present study we investigate whether colour naming is also unaffected by these two factors. Forty-eight colour samples from the Natural Colour System (NCS) collection were presented as real paper samples or as accurate computer simulations displayed on a calibrated monitor. The colour swatches could be presented under a daylight illuminant - two intensities, 85 ('D1') or 60 cd m(-2) ('D2') - or a purple illuminant, 45 cd m(-2) ('Lily'). The colour samples were shown in arrays of 16 (4 × 4 layout) and the observer's task was to assign one of the eleven basic colour terms to each of the samples. Six observers repeated this colour naming task five times for each presentation medium and illuminant. On average, in 73% of the cases the same colour term was assigned to surface and display colours. This level of agreement was highest for colour samples under daylight (D1-82%, D2-73%) and poor for Lily (65%). Although colour memory is unaffected by the nature of the colour stimulus, here we show that there are limitations to cross-media agreement in colour naming.
© 2010 The Authors, Ophthalmic and Physiological Optics © 2010 The College of Optometrists.