Based on the statistical data of natural ecology and social economy in Jinyintan Grassland Scenic Area in Qinghai Province in 2008, an evaluation index system for the ecological sensitivity of this area was established from the aspects of protected area rank, vegetation type, slope, and land use type. The ecological sensitivity of the sub-areas with higher tourism value and ecological function in the area was evaluated, and the tourism function zoning of these sub-areas was made by the technology of GIS and according to the analysis of eco-environmental characteristics and ecological sensitivity of each sensitive sub-area. It was suggested that the Jinyintan Grassland Scenic Area could be divided into three ecological sensitivity sub-areas (high, moderate, and low), three tourism functional sub-areas (restricted development ecotourism, moderate development ecotourism, and mass tourism), and six tourism functional sub-areas (wetland protection, primitive ecological sightseeing, agriculture and pasture tourism, grassland tourism, town tourism, and rural tourism).