The observed poor adherence to dietary guidelines is in contrast with their relatively well-known content. Emphasis in psychosocial factors that enhance motivation and self-reliance on dietary counselling could improve the situation. In Finland, three new counselling methods have recently become available. "Neuvokas" is a tool for maternity clinics, enabling easy follow-up of family health behaviour. "Painokas" is a tool-kit that helps in broaching the subject of family health behaviour and resources and motivation. In "Taste School", children are offered food-derived stimulus for their senses. With these new tools, the emphasis on counselling is changed from sharing information to the self-reliant use of information. Families need empowering support and inspiring experiences of healthy food. One's diet is not chosen, it is learned during childhood.