Government regulators face numerous challenges when considering economic necessities (real and perceived), societal expectations on how animals should be treated, scientific research into the needs of various animal species and daily transport practices in the 'real world'. Do we regulate to promote economic competitiveness, to appease animal welfare interest groups and satisfy industry lobbying organisations, or to meet the needs of the animals? In Canada, a recipe to blend regulatory intervention with voluntary, industry-derived standards is the approach of choice.