Traditional natural resource management approaches often focus on a specific natural resource and ignore social components other than economic value. In contrast, new approaches to resource management, such as those employing ecosystem management strategies, recognize and strive to incorporate other social components of the managed system. This study uses a content analysis of regional newspaper coverage of two relatively new reserves in river-floodplain systems, the Lower Wisconsin State Riverway and the Middle Elbe Biosphere Reserve, to analyze each reserve's success in managing the social components of its resources during each reserve's first ten years. The results suggest that positive coverage of both reserves has increased, as has the perceived authority of the reserve staff, as measured by trends in the quantity of direct quotes. The Middle Elbe Biosphere Reserve received approximately three times more coverage than its Wisconsin counterpart, suggesting that the more extensive public outreach program of the former is an important tool in dealing with social issues within a conservation reserve.