Four chromophores containing bromo substituents, a ployimide with bromo-containing chromophores, four reference functional polyimides, and fourteen reference chromophores were synthesized for studying effect of bromo substituents on nonlinear optical (NLO) properties of materials and chromophores. The results of hyper-Rayleigh scattering and UV-vis spectra show that static first molecular hyperpolarizability (beta(0)) values of bromo-containing chromophores are 1.24-5.75 times as beta(0) of the corresponding chloro-containing chromophores (Hammett constants sigma of chloro and bromo groups are same) without causing a visible shift of the absorption band to longer wavelength. UV-vis spectra and the results of Maker Fringe method show that the polyimide with chromophores containing bromo substituents exhibits a good optical transparency and a much higher macroscopic nonlinear optical coefficient (d(33) = 20.1 pm/V) than the reference polyimides containing nitro (d(33) = 9.6 pm/V) and cyano (d(33) = 8.9 pm/V) groups in spite of nitro and cyano groups being strong electron acceptors. d(33) of polyimide with chloro-containing chromophores is very small. Therefore, this paper suggests an effective strategy for improving the NLO properties of polymeric materials and chromophores without reducing optical transparency in designing NLO polymers and chromophores. On the basis of quantum chemistry calculations, the reasons of effect of bromo substituents on NLO properties of chromophores and materials were discussed.