We examined the role of temporal synchrony-the simultaneous appearance of visual features-in the perceptual and neural processes underlying object persistence. When a binding cue (such as color or motion) momentarily exposes an object from a background of similar elements, viewers remain aware of the object for several seconds before it perceptually fades into the background, a phenomenon known as object persistence. We showed that persistence from temporal stimulus synchrony, like that arising from motion and color, is associated with activation in the lateral occipital (LO) area, as measured by functional magnetic resonance imaging. We also compared the distribution of occipital cortex activity related to persistence to that of iconic visual memory. Although activation related to iconic memory was largely confined to LO, activation related to object persistence was present across V1 to LO, peaking in V3 and V4, regardless of the binding cue (temporal synchrony, motion, or color). Although persistence from motion cues was not associated with higher activation in the MT+ motion complex, persistence from color cues was associated with increased activation in V4. Taken together, these results demonstrate that although persistence is a form of visual memory, it relies on neural mechanisms different from those of iconic memory. That is, persistence not only activates LO in a cue-independent manner, it also recruits visual areas that may be necessary to maintain binding between object elements.