Surface plasmon polariton reflector (SPPR) based on metal-insulator-metal (MIM) Bragg grating waveguide is numerically studied. A quasi-chirped technique is applied to the engraved grooves in the surface of the MIM waveguide, and a new kind of broad-bandgap SPPR is achieved. Meanwhile, by optimizing the profile of gap width between the metal and dielectric, the spectral sidelobe of SPPR is effectively suppressed and thus the performance o f the SPPR is further improved.