Efficient transmission of light through a metal layer has become a key issue for a variety of applications including light-emitting diodes and solar cells. We report here on a novel strategy where localized and extended surface plasmons are combined to maximize the fluorescence transmission through a metallic film. We show that the dispersion of an artificial material formed by an array of metal nanoparticles coupled to a flat metal layer can be engineered to make the metal film, in a specific direction, 100% transmissive.