Men's experience of sexual coercion is seldom the subject of research, yet it is commonly reported in all settings and increasingly evidence from South Africa points to the health risks associated with sexual coercion of men by men. Thirty-one in-depth interviews were conducted with heterosexual men aged 18-25 years who were volunteers in an HIV prevention behavioural intervention evaluation in the Eastern Cape. Men chosen included some who had reported coercion by men and women in their baseline structure interviews and some who had not. Sexual coercion by men involved abuse of trust and age-related power, temptation through material goods, as well as use of aggression. The narratives were notable for the anger that was caused by these assaults. In contrast, coercion by women was framed as 'temptation'. In some cases young men were tempted by much older women and those in a position of trust and the experience did not make them feel good. There are very substantial differences in the circumstances of coercion of young men by men and women. This needs to be taken into account in the growing trend to research coercion of men and present findings in a way that equates these two experiences.