The influence of the specificity of the visual context on the identification of environmental sounds (i.e., product sounds) was investigated. Two different visual context types (i.e., scene and object contexts)-which varied in the specificity of the semantic information-and a control condition (meaningless images) were employed. A contextual priming paradigm was used. Identification accuracy and response times were determined in two context conditions and one control condition. The results suggest that visual context has a positive effect on sound identification. In addition, two types of product sounds (location-specific and event-specific sounds) were observed which exhibited different sensitivities to scene and object contexts. Furthermore, the results suggest that conceptual interactions exist between an object and a context that do not share the same perceptual domain. Therefore, context should be regarded as a network of conceptually associated items in memory.