The human factors in GIScience Laboratory (Human Factors Lab) of The Pennsylvania State University's Department of Geography is located in University Park, PA (USA). University Park and bordering State College, PA are found in the heart of PA between the cities of New York City, NY, Philadelphia, PA, and Pittsburgh, PA. The laboratory is directed by Dr. Alexander Klippel and is part of the GeoVISTA Center. The Human Factors Lab contributes to Penn State Geography's strong tradition as a leader in research on map perception, spatial cognition, and behavior in spatial environments. This report focuses upon basic research topics in spatial cognition, including: (1) perceptual and cognitive factors in map symbolization and design, (2) the creation of cognitively ergonomic route directions for next generation location based services (LBS), (3) You-Are-Here maps and the creation of a sense of place through map-like representations, (4) the conceptualization and representation of dynamic phenomena (i.e., geographic movement pattern), and (5) the relationship between linguistic and non-linguistic conceptualization.