A novel immunoassay strategy based on combination of chitosan (CHIT) and a gold nanoparticle (GNP) label has been developed. The susceptibility of CHIT to further chemical modifications due to the abundant amino groups is explored in order to covalently immobilize antibody (Ab) onto the (3-aminopropyl) triethoxysilane derivatized glass slide by cross-linking with glutaraldehyde (GA). After incubating in antigen (Ag) solution, the obtained substrate is immersed in GNP labeled antibody solution for signal generation. The two steps were repeated alternatively for three times, forming multilayer of gold nanoparticles via antigen-antibody specific reaction. Ultraviolet-visible (UV-vis) absorption spectrum is recorded to obtain quantitative information about the specific antigen. The presented immunoassay strategy is applied for determination of human serum albumin (HSA) as a model analyte. The immunoassay of HSA is specific. Compared to previous correlative work, the proposed immunosensing strategy shows some advantages, such as improved sensitivity as much more gold nanoparticles can be coupled to the functionalized surface making use of the abundant amino groups of CHIT. Moreover, a significantly extended linear detection range of 8.0-512.0mug/mL is gained under the optimized experimental conditions. In particular, the presented biosensing method shows low cost and simplicity, and only a conventional UV-vis detector is involved.