Photodissociation of 2,5-dihydroxyacetophenone (DHAP), an important matrix compound in matrix-assisted laser desorption/ionization (MALDI), was studied in a molecular beam at 193 nm using multimass ion imaging techniques. Two major dissociation channels were observed, including (1) C(6)H(3)(OH)(2)COCH(3) --> OC(6)H(3)(OH)COCH(3) + H and (2) C(6)H(3)(OH)(2)COCH(3) --> C(6)H(3)(OH)(2) + COCH(3). The minor channels include C(6)H(3)(OH)(2)COCH(3) --> C(6)H(3)(OH)(2)CO + CH(3) and/or C(6)H(3)(OH)(2)COCH(3) --> C(6)H(3)(OH)(2) + CO + CH(3). The photofragment translational energy distribution suggests that reaction 1 occurs at an excited state in which the potential along the O-H bond distance is repulsive. Comparison to the branching ratios from RRKM calculations suggests that reaction 2 does not occur at either the ground state or the triplet state or that if it does occur at one of these states it must not follow the RRKM model. A comparison to the photodissociation dynamics of acetophenone and phenol and its derivatives was made.