The aim of this study was to determine the reasons for choosing dentistry as a career in an Arab population of undergraduate dental students in Jordan. An anonymous questionnaire was administered to dental students from year 1 to 5 at the Faculty of Dentistry of the University of Jordan in Amman. The questionnaire comprised 31 items and the students were required to rate the importance of each item for selecting dentistry as a career on a 10 point scale. Parametric tests were used to investigate if statistically significant differences existed between scores for different groups. The response rate for the study was 79% (477 out of 604 students recruited). Two hundred and twenty one students (46%) had dentistry as a first choice. Prestige was given a maximum score by 44.4% of the students recruited and a similar number of students, 43.6% gave a maximum score to the factor representing helping people. There were slight differences in the motivation between male and females with males more motivated by financial factors. It was concluded that 'prestige' and 'helping people' were important motivating factors in this group of dental students.