The problem of a new robust algorithm for estimation of central location has been described in a mathematically simpler way using the fuzzy sets theory. It was compared with ordinary mean estimator and other robust estimators - median, 5% trimmed mean and Huber-, Tukey-, Hampel-, and Andrews-type M-estimators. The performance of Fuzzy 1-means algorithm (FM) proposed is demonstrated by applying it to different data sets from published literature and has been shown to exceed that of conventional ordinary mean estimator and equals or often exceeds that of the most robust estimators.