The aim of this study was to evaluate the effect of electric field strength and current duration on wild-caught Atlantic herring Clupea harengus stunned with sinusoidal 50-Hz AC in seawater. The fish were exposed to electric field strengths ranging from 16 to 142 V/m and current durations from 1 to 12 s. We recorded the elapsed times between the point at which each fish became unconscious and the points at which it resumed normal behavioral functions. We also investigated injuries such as broken spinal columns and hematomas after the fish were filleted. The threshold electric field strength required to stun all of the fish to unconsciousness was 33 V/m for 1 s. The duration of the unconscious condition increased as both electric field strength and current duration increased. Of a total of 260 Atlantic herring, 60% had broken spinal columns. The proportion of fish with fractured spines was independent of field strength and duration, but the number of fractures per fish increased with field strength. We conclude that electrical stunning would promote the welfare of Atlantic herring that are landed alive but negatively affect fillet quality owing to hematomas associated with the fractures.