Recently important efforts have been dedicated to the realization of a new kind of photonic crystals, known as photonic quasicrystals, in which the lack of the translational symmetry is compensated by rotational symmetries not achievable by the conventional periodic crystals. Here we show a novel approach to their fabrication based on the use of a programmable Spatial Light Modulator encoding Computer-Generated Holograms. Using this single beam technique we fabricated Penrose-tiled structures possessing rotational symmetry up to 23-fold, and a two-dimensional Thue-Morse structure, which is an aperiodic structure not achievable by multiple beam holography.