Persuading visual attention through geometry

IEEE Trans Vis Comput Graph. 2008 Jul-Aug;14(4):772-82. doi: 10.1109/TVCG.2007.70624.

Abstract

Artists, illustrators, photographers, and cinematographers have long used the principles of contrast and composition to guide visual attention. In this paper we introduce geometry modification as a tool to persuasively direct visual attention. We build upon recent advances in mesh saliency to develop techniques to alter geometry to elicit greater visual attention. Eye-tracking-based user studies show that our approach successfully guides user attention in a statistically significant manner. Our approach operates directly on geometry, and therefore, produces view-independent results that can be used with existing view-dependent techniques of visual persuasion.

Publication types

  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Attention / physiology*
  • Awareness / physiology*
  • Computer Graphics*
  • Cues*
  • Humans
  • Photic Stimulation / methods*
  • User-Computer Interface*
  • Visual Perception / physiology*