Electron spin resonance (ESR) measurements of the ferromagnetic (FM) Kondo lattice system CeRuPO show a well defined ESR signal which is related to the Ce3+ magnetism. In contrast, no ESR could be observed in the antiferromagnetic (AFM) homologue CeOsPO. Additionally, we detect an ESR signal in ferromagnetic YbRh while it was absent in a number of Ce or Yb intermetallic compounds with dominant AFM exchange. Thus, the observation of an ESR signal in a Kondo lattice is neither specific to Yb nor to the proximity to a quantum critical point, but seems to be connected to the presence of FM fluctuations. These conclusions not only provide a basic concept to understand the ESR in Kondo lattice systems even well below the Kondo temperature (as observed in YbRh2Si2) but point out ESR as a prime method to investigate directly the spin dynamics of the Kondo ion.