This paper is concerned with the characterization of the true locally resolved surface normal velocity of an assumed piston-type ultrasonic transducer. Instead of involving a very complicated direct pointwise measurement of the velocity distribution, an inverse problem is solved which yields a spatially discretized weighting vector for the surface normal velocity of the transducer. The study deals with a spherically focused high frequency transducer, which is driven in pulse-echo mode. As a means of posing the inverse problem, the active transducer surface is divided into annuli of equal surface so that for each annulus the spatial impulse response can be calculated. An acrylic glass plate acts as a simple structured target. The resulting ill-posed nonlinear inverse problem is solved with an iterative regularized Gauss-Newton algorithm. The solution of the inverse problem yields an estimated weight for the surface normal velocity for each annulus. Experimental results for a thin copper wire target are compared to simulation results for both uniform and estimated surface normal velocities.