A form was developed for on-farm use to collect data on dairy cow inventory, animals born, died, and sold, milk consumed and sold, and feedstuffs. Using these data, ten herd management indices are calculated in a spreadsheet. These data are gathered from multiple farms in an area and are summarized to develop herd target or benchmark values. Economic opportunities for achieving target performance at the individual farm level are calculated for five of the indices. This Economic Opportunity Survey has been used to develop regional performance benchmarks and to help individual farmers identify areas for improvement and opportunities for future intervention.