Direct to consumer advertising of drugs in Europe

BMJ. 2007 Sep 15;335(7619):526. doi: 10.1136/bmj.39310.506308.AD.

Abstract

Evidence on its benefits and harms is available but is being ignored

Publication types

  • Editorial

MeSH terms

  • Advertising*
  • Drug Industry*
  • Europe
  • Interprofessional Relations
  • Patient Education as Topic
  • Pharmaceutical Preparations / supply & distribution*
  • Private Sector
  • Public Sector

Substances

  • Pharmaceutical Preparations